Program Details

8:30 a.m. - 9:00 a.m. Check-in / On-site Registration / Breakfast

Morning Track "A" - Contact Lens Track - 3 HRS     Back to top

9:00 a.m. - 10:00 a.m. Contact Lens Grand Rounds -
This course will review in detail some of the cases that have been published in CLSA’s Eyewitness journal. The cases are presented in the S.O.A.P. format. Emphasis will be given to the discussion of the various management options offered by each unique case presented. Upon completion of this course, the participant should be able to: define S.O.A.P and it’s use; list the contact lens options considered for each case presented; develop proper decision making skills. 1 Hour NJ / NY /  NCLE


10:00 a.m. - 10:15 a.m. Break


10:15 a.m. - 12:15 p.m. Contact Lens Related Pathology -
The slit lamp may be the most important tool in the practice. Proper use of the various techniques is essential to fully utilize its use in the clinical setting. This course will also review the various contact lens complications that can occur as a result of contact lens wear. The probable causes and the possible cures for each complication will be discussed. Upon completion of this course, the participant should be able to: list three complications that can occur with continuous wear; explain the difference in hypersensitivity and toxicity; list three causes of corneal vascularization.  2 Hours NJ / NY /  NCLE


12:15 p.m. - 1:00 p.m. Lunch (Provided at  NO CHARGE to Full Day attendees)
                                                      Check-in / On-site Registration for PM Session

Afternoon Track "B" - Spectacle Track - 3 HRS                Back to top

1:00 p.m. - 2:00 p.m. Digital Dispensing 101 -
This course will familiarize participants the technical aspects of what Free Form is, and what Free Form isn’t. It will review Free Form design and surfacing techniques, as well as the benefits to the wearer over conventionally surfaced lenses. How to present these benefits to the patient will be discussed, including those with managed vision care plans. Retail pricing strategies (relative to conventional PALs) will be reviewed along with easy ways of implementing Free Form into your practice. 1 Hour NJ / NY /  ABO


2:00 p.m. -3:00 p.m. Surviving Today's Economy -
Derived from a Harvard business study, this presentation discusses ways overcoming the economic challenges in today’s private practices by building solid relationships. We will review the foundation for a successful exchange of information. This exchange should provide a benefit to both parties, and each party must have confidence in the promise of the “something of value” held by the other. To build trust, the parties must both meet expectations. We will also discuss relationship marketing by teaching ways that build long-term mutually beneficial arrangements in which both the buyer and the seller focus on value enhancement through the creation of more satisfying exchanges. 1 Hour NJ / NY /  ABO


3:00 p.m. - 3:15 p.m. Break                                      


3:15 p.m. - 4:15 p.m. The Luxury Eyewear Market: How To Stand Out From The Crowd
and Increase Sales -
The purpose of this class is to expose people to the benefits of luxury eyewear as well as the importance of giving consumers a special experience when they are making eyewear purchases. It is designed to show ECP’s that providing unique luxury product along with a unique value added experience and service will help practices stand out from the crowd and increase sales in the process. It is designed to show ECP’s that “optical” need to be an important part of the overall strategy and not an afterthought to the exam functions of an office. Upon completion of this course, the participant should be able to: understand the need for luxury eyewear as part of an overall product assortment; understand how to buy luxury eyewear for a practice/retail store; understand how to sell luxury eyewear in a retail environment; understand how to market luxury eyewear and develop a strategy to create an overall “experience” for the patient/consumer.
1 Hour NJ / NY /  ABO


4:15 p.m. - 4:30 p.m. Checkout / Certificates