Program Details

8:30 a.m. - 9:00 a.m. Check-in / On-site Registration / Breakfast

Morning Track "A" - Contact Lens Track - 3 HRS     Back to top

9:00 a.m. - 10:00 a.m. Contact Lens Grand Rounds -
This course will review in detail some of the cases that have been published in CLSA’s Eyewitness journal. The cases are presented in the S.O.A.P. format. Emphasis will be given to the discussion of the various management options offered by each unique case presented. Upon completion of this course, the participant should be able to: define S.O.A.P and it’s use; list the contact lens options considered for each case presented; develop proper decision making skills. 1 Hour NJ / NY /  NCLE


10:00 a.m. - 10:15 a.m. Break


10:15 a.m. - 12:15 p.m. Contact Lens Related Pathology -
The slit lamp may be the most important tool in the practice. Proper use of the various techniques is essential to fully utilize its use in the clinical setting. This course will also review the various contact lens complications that can occur as a result of contact lens wear. The probable causes and the possible cures for each complication will be discussed. Upon completion of this course, the participant should be able to: list three complications that can occur with continuous wear; explain the difference in hypersensitivity and toxicity; list three causes of corneal vascularization.  2 Hours NJ / NY /  NCLE


12:15 p.m. - 1:00 p.m. Lunch (Provided at  NO CHARGE to Full Day attendees)
                                                      Check-in / On-site Registration for PM Session

Afternoon Track "B" - Spectacle Track - 3 HRS                Back to top

1:00 p.m. - 2:00 p.m. The Purpose of Advertising in Optical -
For years, advertising has been considered taboo in health care. This course will provide a basic introduction to marketing a private practice with a Unique Selling Position and creative approaches to patient education. Upon completion of this course, the participant should be able to: identify the importance of private practice health care marketing; differentiate between traditional vs. health care marketing; demonstrate the ability to create marketing materials to educate the patient. 1 Hour NJ / NY /  ABO


2:00 p.m. - 2:15 p.m. Break


2:15 p.m. -3:15 p.m. Top 10 Marketing Mistakes to Avoid -
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the Top 10 most costly marketing mistakes and provide insight on how to avoid them.Upon completion of this course, the participant should be able to: demonstrate the ability to identify marketing methods that are ineffective and costly; demonstrate the ability to define a target patient base that will generate profits based on the practice’s community demographics; demonstrate the ability to implement effective marketing and tracking techniques that will increase new patient intake. 1 Hour NJ / NY /  ABO


3:15 p.m. - 4:15 p.m. Marketing To Women -
In today’s competitive marketplace, marketing to women is one of the most effective ways to increase your sales. However, creating marketing materials that effectively target and motivate women is not as easy as it may seem. This course is designed to reveal the fundamentals of female gender culture and how they affect private practice advertising. Upon completion of this course, the participant should be able to: identify the primary reasons marketing to women can be an effective segment for private practice growth; demonstrate the ability to identify the differences between marketing materials that appeal to women vs. men; demonstrate the ability to execute practical strategies and tactics to attract prospective patients.
1 Hour NJ / NY /  ABO


4:15 p.m. - 4:30 p.m. Checkout / Certificates