Breaking Up With Frame Reps

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Displaying an appropriate frame mix in your optical is crucial to its financial well-being. This course introduces the participant to many foundational business decisions faced by the eye care professional and evaluates many frame buying habits. The reader will survey many of the different aspects found within the frame representative-eyecare professional relationship. Many of the topics covered are geared towards empowering the eyecare professional to make sound decisions and act in the best interest of their ophthalmic business.

Learning Objectives:
Upon completion of this course, the participant should be able to: have a solid understanding of the role of the optical as compared to the role of the ophthalmic frame representative; discern various challenges in matching ophthalmic frame offerings to patient demographics and psychographics; understand various business metrics with the ability to apply them in an optical setting; learn best practices for ending a business to business frame representative relationship.